Live Webinar onData Quality Management 18 Sept.

14 September 2009, 6:45pm

Windsor, 14 September 2009 – Pitney Bowes Business Insight (PBBI), a global provider of location and communication intelligence software, data and services, and Silver Creek Systems, the pioneer and leader in automated data mastering, today announced the co-sponsored Webinar, “It’s Time to Understand the Business Case for Data Quality Initiatives.” Scheduled for Friday, 18 September, 2009 at 4pm, the Webinar will feature world renowned master data management (MDM) expert Andy Hayler.

Hayler will discuss key insights from U.K.-based analyst firm The Information Difference’s recently published “State of Data Quality” research report, which found that businesses are still facing significant data quality challenges. Hayler will evaluate the current state of data quality and management of data in organisations, and share processes for resolving data quality issues.

During the Webinar, Hayler will analyse key outcomes of The Information

Difference’s data quality survey and share professional recommendations based on real-

world case studies to help businesses mitigate the following:

* The business case for data quality to gain executive support;
* Lessons from real-life corporate data quality disasters;
* The critical elements of a successful data quality strategy;
* The role of data governance; and
* How to manage inconsistent corporate data.

A full report on the survey and its findings is available at the Pitney Bowes Business Insight or Silver Creek Systems websites.

WHAT:“It’s Time to Understand the Business Case for Data Quality Initiatives” Webinar

WHO: Andy Hayler, president and CEO for The Information Difference

WHEN: Friday, September 18, 2009
11:00 a.m. EST/ 8:00 a.m. PDT/ 4:00 p.m. GMT

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