Lat49 IDELIX a Winner of the Red Herring 100 Award

22 May 2008, 10:42am

San Francisco, CA — May 21, 2008 — Red Herring announced that lat49, the online mapvertising system by IDELIX Software, is a recipient of the Red Herring 100 North America, an award given to the top 100 private technology companies based in North America.

"The large number of entries in this year's competition demonstrates that the economic slowdown has not affected technology innovation," said Joel Dreyfuss, editor-in-chief of Red Herring. "The companies on this year's list are proof that creative ideas continue to find the funding that turns them into promising businesses."

Red Herring's annual lists of top private companies are an important part of that company's tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring's editorial staff rigorously evaluated more than 800 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

"It is a great honor to have been selected by Red Herring as one of the top 100 innovators in North America," commented IDELIX president Keith Ippel. "Online and mobile advertising continues to grow at a tremendous pace and there has been significant innovation in this sector over the last couple of years. To be singled out as one of the companies that is making a difference is something our team is proud of and we would like to thank the Red Herring selection committee for this acknowledgment."

About lat49

Lat49 is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large, actively engaged user community. For web publishers, lat49 transforms online maps from being cost centers into revenue-generating properties. Lat49 is a property of IDELIX Software Inc. and can be visited online at www.lat49.com.

www.lat49.com

Geo: International