Korec joins erento to expand hire business

02 July 2009, 3:02pm

London, UK – 2 July 2009: KOREC a leading supplier of specialist surveying equipment, has selected erento (www.erento.co.uk), the ready-made sales channel dedicated to the hire industry, to help expand its hire business. By providing instant online access to its extensive range of hire products, KOREC expects erento to boost demand for its existing hire services as well as develop business in new market areas.

As the largest distributor of Trimble surveying equipment and machine control systems in the UK and Ireland, KOREC offers a full sales, hire and repair service to the construction, surveying and GIS mapping industries. Attracted by its track record for delivering significant return on investment (ROI) to hire companies, KOREC will be using erento to meet the requirements of the growing number of potential customers that search for hire products online.

By joining erento's online rental marketplace, hire companies effectively activate a ready-made, hassle-free sales channel which generates new customers and increases profitability. In addition to delivering fully qualified customer leads and delivering immediate and guaranteed return on investment, it also enables hire companies to build powerful customer databases in order to sustain long term growth. Hire companies simply list their products on erento and immediately benefit from 250,000 potential customers that are already visiting the UK marketplace every month.

“Over the last five years KOREC has provided the construction, surveying and GIS mapping industries with an extensive range of specialist hire products as well as an unmatched level of customer support,” comments Dan Brennan, Group Development Director, KOREC Group. “Our partnership with erento will not only enable us to extend our services to a whole new customer base but will also reinforce our commitment to providing best in class customer service by providing instant access to our entire range of surveying equipment.”

According to a recent poll by YouGov, widely acknowledged as one of the country's most accurate opinion pollsters, 76 percent of people looking to hire would go to the internet first to find what they need - rising to 88 percent for those aged 25-34. The research suggests that hire companies will get the most value from their marketing budgets by focusing online.

erento, which works closely with the Hire Association Europe (HAE), is so confident in its online marketing expertise that it guarantees to return at least double the value of any initial marketing investment in terms of customer enquiries. erento, which recently won a Hire Award of Excellence Best Website of the Year 2009' commendation, delivers over 4,500 fully qualified enquiries to hire companies every day.

KOREC Group

Geo: International