InfoPrint Solutions Launches New Brand Identity

18 May 2010, 9:52pm

BIRMINGHAM, ENGLAND - InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today unveiled a new brand identity as the joint venture nears its conclusion. At midnight on June 30, 2010, InfoPrint Solutions will become a wholly owned subsidiary of Ricoh Company Ltd. The brand campaign reflects the company's new position and combines the strength of the InfoPrint Solutions name with the global prominence of the Ricoh brand, illustrating its close relationship with Ricoh while maintaining its distinct identity.
The new brand identity and logo are debuting today at IPEX, one of the print industry's largest and most important events. The new brand mark will be seen on all products that come out of production after May 14th, 2010; products currently in the market will keep their current logo. The new logo will be on all corporate materials and the InfoPrint Solutions website has been re-branded to include the new brand identity.
"The new logo illustrates the strategic evolution of our brand," said Peter Lazaroff, InfoPrint Solutions' Vice President of Marketing Communications. "It is a logical progression from the joint venture logo -- which our many stakeholders have come to recognize -- to our new logo, which includes several familiar elements, yet speaks to the progress of InfoPrint Solutions."

In addition to the debut of its new logo, InfoPrint Solutions will be introducing a number of new technology solutions at IPEX including the InfoPrint 5000 (multi-purpose) MP, new workflow software and additional InfoPrint 4100 models. The company is also showcasing its key solutions at the show -- Precision Marketing and Workflow -- backed by demonstrations of customer applications. InfoPrint Solutions can be found at IPEX on stand 12-D130.

InfoPrint Solutions continues to bring its rich heritage and industry-recognized expertise to the industry, helping enterprises and print-for-pay customers increase their revenue and reduce costs in their highly complex, digital output environments. As a wholly owned subsidiary of Ricoh Company Ltd., InfoPrint Solutions will be able to fully leverage the strength of the Ricoh Family Group when it brings greater benefits to customers and the market.

Geo: International