Improve Customer Targeting with ArcGIS

05 June 2009, 11:26pm

Redlands, California—June 4, 2009—The next-generation release of ArcGIS Business Analyst Online, ESRI's popular hosted geographic information system (GIS), provides a rich and intuitive Web 2.0 experience for customer segmentation, market analytics, and site evaluation. The new version takes full advantage of the latest Web technology and has been designed to allow users to start analyzing data and performing investigation without any software training.

ArcGIS Business Analyst Online provides reports and maps to help organizations understand the lifestyle and buying behaviors of the households in their market as well as answer questions such as, Where are the optimal sites for new store locations? How do I effectively market to specific customer segments? and How do I profile my best customers and find more like them?

ArcGIS Business Analyst Online 9.3 doesn’t require any programming and users can start solving their business problems immediately. It was developed with a Flex-based application interface and streamlined business logic that meets the needs of both new and existing users. Existing users can still perform the sophisticating analysis they've always done, while newer users can make use of the intuitive interface that makes the most popular analytic operations easy to perform.

"This is a great example of delivering rich Internet applications on top of ArcGIS Server," says James Killick, ArcGIS Business Analyst product manager. "This easy-to-use application shows just what is possible with today's Web development environments."

"Thousands of companies and individuals have already integrated ArcGIS Business Analyst into their decision-making processes, making it an important business resource," says Simon Thompson, director of commercial marketing at ESRI. "It allows them to respond to new challenges faster and more decisively than ever before."

ArcGIS Business Analyst Online is available in different subscription levels, from onetime-only reports purchased using a credit card to premium subscription packages and specialized development services.

"This release represents a very significant milestone for commercial users," adds Thompson. "All Business Analyst software now shares a common architecture, and this demonstrates the reusability of ArcGIS Business Analyst Server—in particular, the data, models, and workflow templates."

More than 100 demographic variables are available for free for guest users at the ArcGIS Business Analyst Online web site below.

For more information on what's new in ArcGIS Business Analyst Online 9.3, visit the link below.

ArcGIS Business Analyst Online

What is new in ArcGIS Business Analyst Online 9.3

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