Harte-Hanks Trillium Software Global Locator

22 March 2010, 8:35pm

READING, UK and BILLERICA, MA, USA - March 22, 2010 - Trillium Software, a business of Harte-Hanks, Inc. (NYSE:HHS), and a leading enabler of Total Data Quality solutions, today unveiled the latest version of Global Locator, the company's one-step software solution for location intelligence and matching address information with global geocoding data.

Global Locator offers one of the most complete and precise worldwide geocoding intelligence solutions, providing extremely accurate latitude/longitude information as well as address validation, cleansing and enrichment capabilities that enhance business processes and applications dependent on location data.

"Recent years have seen an explosion in the use of geocodes to enhance enterprise data," said Philip Russom, the senior manager of research at The Data Warehousing Institute (TDWI). "Geocodes help utility companies locate meters, poles, transformers, and other assets difficult to find in the field. Insurance companies can precisely locate accident locations and then match locations to reveal fraud, risk, and actuarial assessments. Pinpointing consumer households leads to more accurate demographics, faster deliveries, and well-targeted retail sites. As the demand for geocoding increases, organisations that leverage geocoding solutions will serve their customers better and therefore have a distinct competitive advantage."

Global Locator supports more than 238 countries and geographic regions, delivering geocodes at the most precise levels available in those regions at the rooftop, interpolated or centroid level. The software can be directly integrated into business applications and processes, and complements and can improve any existing global positioning systems or location intelligence solutions. For Trillium Software customers, Global Locator is also available on the Trillium Software System enterprise data quality platform.

Organisations can reduce the costs and complexity associated with logistics, shipping, risk assessment and other types of business functions that depend on global location data. Global Locator can improve sales efforts, marketing activity, promotions, deliveries, and risk analysis in companies across a variety of vertical industries such as:

+ Insurance - helps insurance firms better price individual risks and more accurately underwrite against damage resulting from natural disasters or floods.

+ Shipping & Logistics - optimises delivery route planning for lower fuel costs and time savings while helping to identify optimal distribution hubs and exact locations of delivery points not matter how obscure the address.

+ Credit Risk & Fraud - enables financial firms to understand exact transaction locations to help creditors detect potential fraud as a result of purchases and business transactions.

+ Telecommunications - ensures correct service determinations and optimal tower locations as well as coordinate available services in geographic locations.

+ Retail - optimises direct marketing strategies by targeting customers based on accurate geographic information, enables increased shipping options and improves shipment accuracy and customer service.

"With the explosive growth of global positioning system technology, organisations and industries around the world are poised to capitalise on geocode data to improve all aspects of their business, performance and customer service," said Ed Wrazen, vice president, product marketing at Trillium Software. "With Global Locator, we are offering a business-ready approach to geocoding that fits into any existing business processes or transactions, and complements all kinds of global location applications in order to achieve a rapid return on investment. Without precise location information, companies could expose themselves to risks, delays, or customer service issues that may negatively impact revenue and reputation."

Global Locator software is globally available from Trillium Software and can be purchased by calling Trillium Software sales at +(800) 456-9748 or visiting Trillium Software online.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers.

Harte-Hanks Trillium Software enables organisations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at the link below.

Harte-Hanks

Trillium Software

Geo: International