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Global LBS revenues to reach $2.6bn in 2009
07 September 2009, 3:50pm
Sep 7, 2009 - ABI Research predicts that LBS revenues will grow by 156% from $1.7 billion in 2008 to $2.6 billion in 2009.
Global LBS revenues - 2009 - 2014
By 2014, global LBS revenues will exceed $14 billion.
"One of the main drivers of the strong growth in LBS is the popularity of an impressive number of off-deck LBS applications available for a one-off fee on smartphone platforms," says ABI Research practice director Dominique Bonte.
According to Bonte, Apple's iPhone is leading the way, followed by Blackberry, Nokia, and Android.
"There seems to be no limit to developers' creativity in using location for functions such as search, social networking, messaging, micro-blogging and augmented reality," says Bonte. "Combined with the astonishing popularity of the new generation of GPS-enabled touch screen smartphones, this will continue to constitute the lifeblood of LBS in the coming years."
Many carriers - both in the US and Europe - are waking up to this reality by gradually adopting a more open LBS strategy.
With Verizon increasing the number of unlocked GPS phones and Vodafone having acquired navigation software vendor Wayfinder, both carriers are also making their networks accessible via open API platforms.
Other carriers, such as Sprint, have opted to partner with location aggregators as a way to play a role in the LBS ecosystem.
While LBS is undoubtedly heading towards mass market adoption, it remains unclear which pricing and business models will emerge successfully.
One-off pricing or free hardware-subsidised offers are ousting current subs-based models, but expectations for ad revenues in the longer term remain high despite privacy and fragmentation issues.
"ABI Research expects many business models will continue to coexist with recurring fees for many enterprise, navigation and safety services, but free models for most other consumer applications," concludes Bonte.
Source: Thewherebusiness.com online news
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Sep, 7,, 2009, -, ABI, Research, predicts, that, LBS, revenues, will, grow, by, 156%, from, $1.7, billion, in, 2008, to, $2.6, billion, in, 2009.
Global, LBS, revenues, -, 2009, -, 2014
,
By, 2014,, global, LBS, revenues, will, exceed, $14, billion.
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Mike Small
Member of the London Chapter of ISACA, the Information Systems Audit & Control Association (www.isaca.org)