Geomarketing software "RegioGraph 2012" at CeBIT

22 February 2012, 7:21pm

Visitors to the CeBIT in Hannover, Germany from March 6-10, 2012 will be the first to see the new geomarketing solution "RegioGraph 2012". GfK GeoMarketing will be presenting both the English and German editions of its latest software version at hall 4, stand A02.

RegioGraph 2012 allows users to visualize their customers, target groups and potential on up-to-date digital maps and carry out analyses based on the integrated data on potential, such as GfK Purchasing Power 2012.

"We've already made many appointments for presentations of the new RegioGraph 2012," explains Doris Hardt-Beischl, head of sales at GfK GeoMarketing. "Geomarketing analyses serve as an indispensable basis for sales territory and branch-network management, expansion decisions, more efficient marketing and much more. With a detailed cartographic basis and integrated data on business-to-business potential or GfK Purchasing Power 2012, RegioGraph offers everything users need to make more informed business decisions that promote the long-term success of their companies. We're looking forward to presenting the 2012 version of RegioGraph to both prospective and experienced users at the upcoming CeBIT."

RegioGraph 2012 allows users from all business areas to quickly determine the distribution of potential and pinpoint strengths and weaknesses in their active markets.

"RegioGraph Analysis" supports the controlling and optimization of regional market exploitation quotas through objective, insight-generating analyses displayed on maps. "RegioGraph Planning" additionally offers professional tools for planning sales territories and locations, calculating catchment areas and planning efficient customer visits. Users of "RegioGraph Strategy" can also carry out address-specific analyses of end-consumer target groups and business-to-business potential. With 40,000 users, RegioGraph is Germany's geomarketing software of choice.

Geo: International