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European Geodemographics Conference 1st April 2009
26 January 2009, 2:10pm
Target: 350 Million Consumers!
How geodemographics is being applied across an ever expanding Europe.
Where: London!
As organisations expand to operate across national boundaries, market targeting methodologies must follow this expansion.
At this conference, we shall be looking at how geodemographics is being used across Europe to help organisations optimise the definition of target markets.
- How easy is it to do this?
- How different from the UK are European markets?
- What data sources are available?
- Are there legal issues?
- What does the future hold?
These are just some of the questions that will be addressed at the conference by a wide cross section of speakers.
For the purpose of the conference, we shall be considering the wider Europe, not confined to the EU. The conference chair will be Dr Peter Furness, a well known authority on advanced targeting techniques, including the development and application of geodemographics in the UK and Europe.
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Target:, 350, Million, Consumers!, ,
How, geodemographics, is, being, applied, across, an, ever, expanding, Europe.,
Where:, London!
As, organisations, expand, to, operate, across, national, boundaries,, market, targeting, methodologies, must, follow, this, expansion.,
At, this, conference,, we, shall, be, looking, at, howMore…
Mike Small
Member of the London Chapter of ISACA, the Information Systems Audit & Control Association (www.isaca.org)