ESRI Business Analyst Online for Market Research

19 December 2009, 9:35am

Redlands, California — December 18, 2009 — The latest version of ESRI Business Analyst Online includes new business search capabilities and tools for more refined market research, giving business owners a thorough understanding of markets, customers, and competition.

A new and unique feature of Business Analyst Online is the comparison report. This gives users the ability to compare prospective sites to one another or to geographies in which they are located and benchmark sites against a successful site or geography. They can also compare multiple competitor locations against their own and view detailed income, population, housing, and household information for each location.

Business Analyst Online now has integrated Bing business search. This new feature allows users to search for any type of business and refine search results—for example, by street or store name—before adding the locations to a map or exporting to Excel. Users can easily find their competitors and locate businesses they can target for their products or services. Additionally, Bing online search capabilities provide users with access to the latest business listings, ensuring decisions are made using the most accurate and up-to-date information available.

Business Analyst Online also now includes a Compare Sites option for quick comparison of two areas' demographic data. Users can save time by quickly identifying the most promising sites before generating more comprehensive report packages and comparisons.

Business Analyst Online is a Web-based solution that combines geographic information system (GIS) technology with extensive demographic, consumer spending, and business data for the entire United States to deliver on-demand, boardroom-ready reports and maps.

For more information about Business Analyst Online, visit the link below.

Business Analyst Online

Geo: International