EMEA Winners For Global LBS Challenge Competition

15 February 2010, 9:42am

Mobile World Congress, Barcelona — February 15, 2010 — NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, last night announced at an award ceremony that Mobilizy is the Grand Prize Winner of the Europe, Middle East, Africa (EMEA) edition of the 2010 NAVTEQ Global LBS Challenge®. Austrian-based Mobilizy Gmbh (www.mobilizy.com) won with their mobile LBS application, Wikitude Drive, which is a turn-by-turn navigation system based on NAVTEQ® maps that utilizes an augmented reality camera mode and text-to-speech instructions. Mobilizy was the top winner over eleven other finalists who were each evaluated by a distinguished panel of judges comprised of executives from leading wireless and technology companies.

Two Runners-Up were also selected by the judging panel include:

First Runner-Up: Mobitee (www.mobitee.com), France – Mobitee is a GPS golf assistant that allows you to find the nearest golf course, follow route guidance via NAVTEQ maps, know the distance to each green and calculate your score.

Second Runner-Up: M2Mobi (www.m2mobi.com), The Netherlands – Nulaz is a social information source that allows you to see where people, places and events are located around you.
The Grand Prize Winner for EMEA as well as First and Second Runners-Up received over $2 million US (€1.4 million) worth of prizes combined from NAVTEQ and sponsors in addition to an opportunity for worldwide exposure for their LBS application.

In addition to the overall winners, special recognition awards were presented by NAVTEQ for outstanding achievements in specific categories:

Best Use of Location-Based Advertising: Telmap™, Israel – Telmap5
Best Touch User Interface (UI) Application: ZorroGPS®, China – ZorroGPS Live
Best API Creation: Mobilizy GmbH, Austria – Wikitude Drive
Special recognition awards were also presented for outstanding achievements by event sponsors. Mobitee won two sponsor-awarded recognitions including:

Best App for Use of Tanla License Manager, selected by global sponsor Tanla, and
Most Innovative Use of Graphics, selected by global award sponsor Imagination Technologies.
"We have seen mobile applications, and specifically, location-enabled solutions, play an increasingly important role with consumers and businesses," expressed Jeff Mize, executive vice president, Global Sales, NAVTEQ. "The quality of judges and sponsors, who are a part of this year's Global LBS Challenge, reinforces the interest in location-based solutions and we look forward to continued diversification of applications in the LBS space."

NAVTEQ

Geo: International