Apello partnership with deCarta and Trakker

14 May 2009, 1:28pm

Gothenburg, Sweden May 14, 2009: - Mobilink, Pakistan’s market leader in cellular services and part of Orascom Telecom, has signed an exclusive agreement with Trakker to provide street level cell phone navigation and search facility to Mobilink’s subscribers.

Under the terms of the agreement, Trakker will provide deCarta and Appello with access to its digital map data covering Pakistan. In a country where digital maps are still at their early stage of coverage, the service is Pakistan’s first off board navigation solution. Launched under the brand name “Mobi Track”, the application will be available to operator’s entire base and is compatible with most medium range and high end mobile handsets.

“We are very pleased that Mobilink has chosen to partner with Trakker for mobile navigation,” said Omar S. Hatmi, Chief Operating Officer, Trakker. “Through this partnership, we hope more Pakistan cell phone users can enjoy the convenience and comfort of GPS navigation. We are committed to empowering our partners in the Telecom industry with best-in-class navigation products for Pakistan consumers. We are proud of our Technology Partners deCarta and Appello who have helped us in making navigation possible in Pakistan.”

Bilal Munir Sheikh, Vice President Marketing, Mobilink shared, “Mobi Track, is a first-of-its-kind cell phone based navigation service in Pakistan. Trakker’s country map data is world class as it will help users not only find their way to specific destinations but also includes options to locate the nearest ATM, eatery or fuel station and so on. The interface is hassle free, enhancing the user experience and making this service one to watch out for.”

Wasif Mustafa, Director Value Added Services, Market Development, IR and LDI Mobilink shared, “As the market leader in Pakistan, Mobilink has always strived to provide most innovative and state-of-the-art communication solutions to its customers. With the launch of Mobi Track, Mobilink reiterates its commitment to providing cutting edge communication solutions to its valued customers.”

"Trakker is the perfect partner for Appello. A well recognised company in Pakistan with strong growth and focus on creation of a quality map database. They have established a unique position and proposition in the Pakistan market. We are also very excited to announce our first market launch with Trakker. Together we have created a unique navigation solution for Pakistan’s leading mobile operator Mobilink,” says Leif Sundström, Vice President and General Sales Director at Appello.

“Our close relationship with deCarta and their outstanding platform has again enabled us to build and deploy a solution, adding a new market leading telecom operator to our extensive list of customers,” continues Mr Sundström.

"Location and navigation are quickly becoming required features on mobile phones," said J. Kim Fennell, President and CEO of deCarta. "We are excited to be partnering with Trakker and Appello, whose vision for rolling out navigation will make this valuable service available to many users in Pakistan."

Apello

Geo: International